Soft and IT skills
“Future of the market and recommendations” is the subject of the second panel, which was led by Maciej Bobrowicz, President of the National Council of Legal Advisers. RH participated in it. Marcin Maruta, prof. WSB Ryszard Sowiński and prosecutor Aleksander Gałek.
Maciej Bobrowicz, President of the National Council of Legal Advisers
The legal market in Poland and its legal advisors’ offices face a unique challenge. Increasing competition on the market, new technologies and frequent changes in the law make the question of how to operate on the market become important. That is why the National Council of Legal Advisers decided to prepare a study on the strategy of competing individual law firms, which is to answer the question of how to develop their practices in a competitive environment. We must face the challenge. The role of KRRP is to show possible ways. I hope that the report will provide not only interesting knowledge about the current state of the market, but above all recommendations on actions aimed at increasing the competitiveness of legal advisers.
The report confirms that customers expect us to be effective, have business competences, out-of-court dispute resolution, negotiation skills, and good communication and practice in using social media. New competences and roles for lawyers will be created by combining traditional professional competences with competences in often areas far from the law. Lawyers supplementing knowledge, equipped with soft skills and able to use new technologies will win. We’re on the verge of change. Every change is a challenge and an opportunity. It depends on us which path we will follow and whether we will achieve success on the market. I believe that this report will make it possible. I am convinced that it will be a source of inspiration and ideas for many legal advisors.
The latter pointed out that the presence on the Internet brings measurable results to law firms, and what is important, this task is relatively simple to implement. – It is also worth using the help of specialists, business advisors from outside the industry, because they can open their eyes to things that we do not see. They teach microcompetence and how to prepare for negotiations – advised Aleksander Gałek. Marcin Maruta, a partner at Maruta Wachta, agreed with him. – Lawyers still do not recognize the importance of technology, the need to introduce systems to facilitate the work and management of offices, as well as to promote on social media.
The interlocutors agreed that it is more about self-promotion, credibility and promotion of the profession of legal advisers than typical advertising. President Maciej Bobrowicz reminded that in the case of legal advisors in the Code of Ethics there is no definition of advertising, but certain permitted and prohibited activities are defined in terms of informing and acquiring clients. In the opinion of Maciej Bobrowicz, there are two key areas that can give councilors an advantage on the market – it is soft and IT skills.